Have you heard about the 100 million a year social marketing campaign being launched by the Alliance for Climate Protection. ? Based on the methods outlined and taught by Douglas McKensie-Mohr whose ideas have potential relevance for those of us who enjoy the benefits at Active Rain, it's worth a peek.
Check out information on Page One of the March 24th issue of USA Today.
It's entitled Green Bandwagon Is Getting a Big Push
As a REALTOR® one feature whose benefits you could point out for anyone with interest in eco-friendly commercial real estate is the value of motion sensors. Since lighting accounts for about 29% of electrical energy use,occupancy and motion sensors can cut lighting use by about a third to almost half. Looks as if there may be some "new doors" about to open as we follow this trend toward sustainable innovation.
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