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Content is Queen… or King ( Energize Blog Content Series- Part 1)

Asheville Real Estate Journal- Content is Queen… or King
  ( Energize Blog Content Series- Part 1)

 

 "ZAP" janeAnne's  "energize" GFX

Every so often, I get to thinking about sprucing up my blog. I’m sure Asheville Stagers  could help. Or, Laura Cerrano --whose recent post on abundance  delighted me,  might have some Feng Shui suggestions-  if  that were the creative challenge on my mind. But today I’m thinking more about energizing blog Content rather than appearance. 

A Little AR History:  Since way back in 2006-2007,  I’ve been hearing  about the very targeted content on my blog from clients who found me via Active Rain. ( My market niche is sustainable innovation and eco-friendly real estate- news,trends, opinions and reports. )

 

Clients tell me that "Content" is what attracted them. They tell me that our subsequent conversations, based on what I had written, and what they knew about me by reading between -the-lines brought them to meet me and ask me to represent them.

 

 

So....Content and Conversation. Combined with staying on subject (market niche) is a proven way to address an interested real estate audience.  That is what has me thinking (again)  about ways to  “ZAP” (energize) (see graphic) what I write each day with high-energy blog juice!

 

("ZAP" janeAnne's  "energize" GFX)

 

 

 xoxo

 

 

 In this series,Content is Queen… or King- Energize Blog Content-  I am considering igniting  five (5) possible sparks...

1. Energize Content:

 

Of course I will need to do homework. I will need to look at keywords and phrases, those long and chummy money-tails .  What if  you run out of phrases you think someone might type  in  for a Search— phrases that will lead them straight to the local expert, YOU ??  I tried this: I  asked friends/colleagues to pretend as if they are relocating to  Asheville (my neck of the woods- fill in yours) and hand over those phrases! I got some beauts!!! You’d be surprised what people will type in when they have specific ideas about what is important to them in buying and selling real estate. . ..

 

2. Schedule Time for Local Real Estate Data  and Keyword Research:



Nothing can “spruce up” Content like market trends and watch reports-  Good Idea: Regularly schedule time to do real estate data research. Buyers and sellers are on the prowl for reliable stats! This knowledge,  and being able to interpret local data for clients, can place you at the center of real estate conversations in your market…and YES!  That’s an excellent position for you to be in if you do much work online.

You can set up Google Alerts for keywords.
Then you can track when an article or blog post appears that meets target criteria.  

And try the ReBlog function here at Active Rain. 
Here’s an excerpt from a reBlog. It is  from a post for the lively and stylish (if I do say so myself)  Mountain Homes and Land Legacies Active Rain Blog   (and associated blogs.) I wrote a brief personal introduction here to thank DEBB JANES  for her post and nod to me - the power of video and sound  The combined efforts of AR colleagues can, in this way, maximize outreach potential and credibility. So “ sandwiching” a portion of the Google Alert with our own copy is effective. I refer to  the blogger-source IN CAPS (source  also is automatically cited via the reBlog function.)

 

Please do let me know what you think...and Stay Tuned for Part 2

 

 

__~o

 -\_<,  

(*)/'(*)   ~~

Asheville NC Real Estate Journal for Mountain Homes and Land Legacies- Asheville 1031 Realty© 2011. My Designations: NAR GREEN®, EcoBroker®, Eco Certified ®Real Estate Consultant, ePRO®. Unauthorized reproduction of any information including photos and graphics on this site is a violation of existing copyright laws.  All rights reserved.

 

* INFORMED CHOICES* THOUGHTFUL ADVICE* DATA INTERPRETATION*

Email me janeAnne@janeAnne.com  or give a call at: 828-776-0773

-Timely Real Estate Talk-  Asheville 1031 Realty, Inc © 2011.

 

 

 

True Guide to AGING IN PALACE eBooklet Becomes Amazon Best Seller

 
Your Home for Today and Tomorrow- Smart UP-Fitting
GO HERE - for Tips & Talking Points.
 Home Decorating, New Space Design

 

Aging in PaLACE eBooklet

 

"Helpful starting points for talking about and designing
a functional and BEAUTIFUL lifelong home."

 

Asheville NC Real Estate Journal for RESOPURCES & REFERRALS -Mountain Homes and Land Legacies- Asheville 1031 Realty© 2014.  Designations: NAR GREEN®, EcoBroker®, Eco Certified ®Real Estate Consultant, ePRO®. Unauthorized reproduction of any information including photos and graphics on this site is a violation of existing copyright laws.  All rights reserved.

he Necessary Disclaimer! We disclaim liability for damages or losses, direct or indirect that may result from use of or reliance on, information contained in the blog or for accuracy of comments or opinions of visitors to our blogs.

 

DAILY  ASHEVILLE AREA NEWS YOU CAN USE 


* INFORMED CHOICES* THOUGHTFUL ADVICE* DATA INTERPRETATION*
-Tell us what is most important to you-
 Email me janeAnne@janeAnne.com  or give a call at: 828-776-0779

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