One of my favorite bloggers is JEFF DOWLER. Jeff has a way with words and images that compels me to read what he has to say. Here, for example, is what he has to say on the nature of communication in this medium...
"When one considers the awesome power written words on-line, or other visuals, have to influence, and their enduring nature, it's essential to keep in mind that impression we may be conveying, for it is no simple manner to change it once negative, but far easier to destroy the positive."
Thinking about his words I realized they bear repeating....so I am reBlogging JEFF'S post here (below) and know that those who read what he has to say will appreciate this post as much as I do.
We have all had experiences, or seen things that have left a lasting impression - beautiful scenery, an amazing natural wonder, a memorable event. Sometimes lasting impressions comes from things which are not so pleasant - a natural disaster for example.
Some people leave a lasting impression with us, either good or bad, as a result from an encounter with them...a conversation, a customer service experience, an argument. It may not be easy to forget the bad experience, but we relish the positive one, and perhaps share it with others because of how we made us feel.
No doubt we all prefer to leave a lasting impression that is positive, in our personal and our business lives. And it is equally true that the first impression colors the nature of the relationship and the memory others have of us.
Are YOU creating a lasting impression?
And is it a good one or not?
Opportunities abound for us to create a lasting impression, but one should be mindful of the truism that there is only one to make a positive first impression.
- Our first telephone conversation or email, the initial face-to-face encounter, are wonderful opportunities to start us on the path toward a positive, lasting impression.
- So, too, is the failure to return a phone call, ignoring an email, a testy retort to a question from another agent or a potential client, but with a far different result than perhaps intended.
Some encounters may start off on the wrong foot but ease into a more positive interaction and relationship - do we remember how things started? Or how they ended?
Other situations may decline, for reasons which are perhaps not intentional, but harmful nonetheless, and the lingering impression is negative.
In the craziness of our busy lives, when feeling stressed or overworked, when we are perhaps tired or feeling anger at a situation, it is easy to forget the little things that create impressions that may linger. If you have not read Sally Cheeseman's recent wonderful post The Small Things Do Matter, you should - you will enjoy it immensely.
Certainly one way in which many agents and others in the real estate world today are creating a lasting impression is through their on-line presence - in the truest sense of the word. For well beyond the initial encounter, there is a long lasting, perhaps perpetual, reminder of who we are - what we say, how we make people feel, the manner in which we treat other human beings, the emotion we are experiencing, and so on. A visual, written impression for all to see, for those who now know us but the majority of those who do not.
When one considers the awesome power written words on-line, or other visuals, have to influence, and their enduring nature, it's essential to keep in mind that impression we may be conveying, for it is no simple manner to change it once negative, but far easier to destroy the positive.
Are you creating a lasting impression?
Do you know what it is?
Is it intentional? Or by mistake?
Do you care?
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