Asheville Homes and LAND!- The Keep In Touch Blog


The Uncommon Advantages of the Unique Market Niche in Your Real Estate Practice

Have you ever wondered what the secret of longevity in the practice of real estate IS? I have. I have spent many long hours pondering how to make my career prosper (and me , too) and have come to the conclusion that there are uncommon advantages in capturing unique the market niche, especially in my home town of Asheville, N.C.

First of all…a question…how do YOU pronounce “niche”?...Is it “neeesh”..or “nitch”..Last week I distinctly heard Candace Bergen pronounce it “neeeeesh” on Boston Legal…Oh well, it matters not how we pronounce it, really.. because the point is, finding a niche that works for you as a professional real estate person is , I think one of the most important aspects of success in this business. …Whether a property is commercial, residential or, my favorite, LAND/ acreage it is special in one way or another...

But there are points beyond special.

Looking at various market niches… the Over 55…the Second/Vacation…the Hospitality…all have a certain “zest” that’s like home-made pizza….Perhaps the next big thing is GREEN. Look at the number of large and professionally attractive web sites, for example. Here are just a few environmentally-conscious organizations ....all related to the practice of real estate…

 U.S. Green Building Council

A leading non-profit organization in the dedicated to sustainable buildingdesign and construction. Developers of the LEED building rating system. - 37k - Cached - Similar pages
Leadership in Energy and ...-
Resources ·-

Environmental Building News

Home page for BuildingGreen, Inc. - Publishers of Environmental BuildingNews and of other information resources for practictioners of sustainable design. - 22k - Cached - Similar pages

EPA Green Building

A gateway to numerous US Environmental Protection Agency webpages on how to improve the environmental performance of buildings, with sections covering ... - 13k - Cached - Similar pages

 Of course my all-time favorite, being that it is right here in Asheville, is the Green Building Council.  If you want to see some remarkable work, visit the above site! AND notice how many REALTORS® are members of the Green Building Council. That tells quite a tale right there. Add to that the fact that, last count, we had about 300 REALTORS® who had been through the initial ECO Agent® course leading to the NCREC designation of ECO certified consultant….Popularity of the 36-hour course may, in part, be due to the influx of investors/buyers who prefer environmentally-sensitive properties here in Asheville.

I checked out a few stats on our MLS the other day. 

In the $200-600K range (residential) there are 35 Energy Star ® rated homes on the market this month… 6 other properties have solar heat.  I am willing to wager with anyone who comments here that this number will triple by 2007. How about we wager a pizza when y'all come to visit Asheville?

I  talked with a 71-year old "baby boomer" investor today.. a tiny, white-haired, Dresden Doll of a Lady who actually told me… janeAnne I just have to have “…a healthier, safer, more comfortable, sustainable, energy efficient, and environmentally-responsible home…”

Should we chalk that up to the “wisdom of the elders”?...or is GREEN HOT?



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Asheville NC Real Estate Journal for RESOPURCES & REFERRALS -Mountain Homes and Land Legacies- Asheville 1031 Realty© 2014.  Designations: NAR GREEN®, EcoBroker®, Eco Certified ®Real Estate Consultant, ePRO®. Unauthorized reproduction of any information including photos and graphics on this site is a violation of existing copyright laws.  All rights reserved.

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I think it's a great idea, I wish they would start catching on down south.  We have something similiar called EarthCraft homes, but they are rare and expensive.
Posted by Home Design, Home Design and Real Estate over 12 years ago

You can hear the correct pronounciation here.

Near my house the Tennessee Valley Authority has a prototype windmill farm with 18 operating windmills contributing green power to the electrical grid.


Posted by Jim Lee, Portsmouth NH Realtor, Portsmouth, NH (RE/MAX Shoreline) over 12 years ago


Yes I also have noticed the increase in the Energy Star and it's growing popularity

Posted by Susan Trombley, Broker/Realtor, Raleigh, Cary, Wake Forest, Youngs (Trombley Real Estate) over 12 years ago
Marketing, Marketing, Marketing..... You have to stay out there in front everyone.......
Posted by Leo Namiot, Great Low Mortgage Rates...Check Them NOW (Canopy Mortgage) over 12 years ago
It always great to see a different point a view on real estate happenings................
Posted by Eddy Martinez (Nationwide Funding Group) over 12 years ago
Thank you janeAnne~ for all you do.  You are a great communicator and leader. More of us should listen. Waht a brain trust you are. Please review her site and all the work she does.
Posted by Lou Jewell ALC over 12 years ago
Many buyers are becoming much better educated on the advantages of Green buidling. Some are focused on the benefits to the environment while others are more interested in the health benefits for themselves.      
Posted by Bill Westel over 12 years ago

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