Market niche…how do you get to one that really will work for you?
What if you are a real estate professional putting in your hard work at a brokerage
…doing the Tuesday 7:30AM meeting…the caravan…the floor duty…
and paying your dues to NAR, your local Board…and doing your continuing education…
and paying your E&O Insurance…in addition to being of service to random buyers/sellers
who find you through the brokerage in addition to your referral clients /|\
…And you are sitting on floor duty one very quiet day
wondering where the customers are…and just musing about what you can do
in terms of outreach that resonates with what matters most to YOU…what if…..
What if you picked a specialized market that really works for you?
What rewards would that produce? On various levels?
What kind of niches would attract you?…
Condos for elderlings?
And ..so long as you're mulling all this over.....what about demographics? ….
So you sit and come up with a small, but promising list of potential niches…
(BTW, I’d be interested to hear what you would add…)
What if you were to target specific property types?
What steps would you take to make that happen?
Over the years, I have come up with a strategy for pinpointing what motivates me.
Possibly it could work for you. Here is the Step One of a formula/process
that has been popular with my broker pals....
Take 20 minutes to write down.. AS THEY COME TO YOU…what your favorite things to do ARE…
(Try to get about 100 or more.)
EXAMPLE…here is a sampling from my own list from a few years ago:Exploring back roads
Finding out how I could possibly walk the Appalachian Trail
Sitting around with my friends looking at the sunset from my porch
Walking in nature
Dabbling in writing poetry
Doing HUGE canvases in broad stokes in fast-drying acrylic.
Learning new things that interest me
Working on team projects
Creating healthy living spaces
Being part of a group of people who are interested in quality of life and community
Saving waterfalls and viewsheds
Holding a safe place for tons of $$$$ while having FUN.
This is going somewhere...Already I can see something emerging from the odd mixture in my imagination...
For anyone interested…in one of my “past lives” I was a professional career management counselor.AND I have used this technique (on myself and others) successfully for about 20 years…Oh I do hope you share your list of FAVORITE THINGS TO DO...I will be sure to put Step Two up tomorrow...if you choose...
Your Home for Today and Tomorrow- Smart UP-Fitting
GO HERE - for Tips & Talking Points.
Home Decorating, New Space Design
"Helpful starting points for talking about and designing
a functional and BEAUTIFUL lifelong home."
Asheville NC Real Estate Journal for RESOPURCES & REFERRALS -Mountain Homes and Land Legacies- Asheville 1031 Realty© 2014. Designations: NAR GREEN®, EcoBroker®, Eco Certified ®Real Estate Consultant, ePRO®. Unauthorized reproduction of any information including photos and graphics on this site is a violation of existing copyright laws. All rights reserved.
he Necessary Disclaimer! We disclaim liability for damages or losses, direct or indirect that may result from use of or reliance on, information contained in the blog or for accuracy of comments or opinions of visitors to our blogs.
* INFORMED CHOICES* THOUGHTFUL ADVICE* DATA INTERPRETATION*
-Tell us what is most important to you-
Email me janeAnne@janeAnne.com or give a call at: 828-776-0779