Asheville Homes and LAND!- The Keep In Touch Blog

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ONE PICTURE is worth what to a REALTOR®?

 

In the past week or so I’ve had the happy opportunity to visit a number of BLOGS here at Active Rain. I have found a flourishing community and many interesting items and tidbits  ...and also some amazing...I mean totally AMAZING photographs. Take for example...Linda Davis’ use of an autumn photo in New England…http://activerain.com/blogs/lindadavis  or almost any of Colleen Kulikowski’s photos at
http://activerain.com/blogs/tdnfcpk  (scroll down for my favorites).

If you have favorites, clue me in, OK? I LOVE good photos and think that placing importance on them ihas value in our work.  Well all this imagery  got me thinking about visual impact as it relates to the practice of real estate. Here, as sure as the neighbor’s Dalmatian has a distinctive coat, the phrase,
"A picture is worth ten thousand words" has meaning. Especially interesting to me
is the notion that presentation REALLY counts!.

What’s a PHOTO Really Worth?

A recent article in Science Daily http://www.sciencedaily.com/releases/2005/06/050603055956.htm reports that how visual images are presented influences consumer response.Consistency of the picture and copy creates positive inferences.Authors of a consumer research study, Laura Peracchio (University of Wisconsin-Milwaukee) and Joan Meyers-Levy (University of Minnesota) have given us this significant  heads-up.

According to the article in Science Daily ….  
“This study is unique to the current research of consumer behavior
because previous research has not delved into how consumers respond
to visual images and what implications that response has on marketing of products.”

Since we know that 70-80% of our clients have already done research online
before they come to meet us, the above research underscores the validity
of investing energy in creating/providing quality photo presentations.
Case in point:  Look at the listings on your MLS. Are any more attractive to you than others?

At our brokerage, we have started a collection, a gallery of our favorite shots….
(some of my personal favorites are already on my BLOG, especially here:
http://activerain.com/action/blogs/janeanne?page=4    scroll down)  

Since the title of my BLOG is GREEN is HOT
here are a couple more that may/may let you know what I define as "hot"...(wink)

 

 

 

Autumn in Asheville

 

 

 

 

True Guide to AGING IN PALACE eBooklet Becomes Amazon Best Seller

 
Your Home for Today and Tomorrow- Smart UP-Fitting
GO HERE - for Tips & Talking Points.
 Home Decorating, New Space Design

 

Aging in PaLACE eBooklet

 

"Helpful starting points for talking about and designing
a functional and BEAUTIFUL lifelong home."

 

Asheville NC Real Estate Journal for RESOPURCES & REFERRALS -Mountain Homes and Land Legacies- Asheville 1031 Realty© 2014.  Designations: NAR GREEN®, EcoBroker®, Eco Certified ®Real Estate Consultant, ePRO®. Unauthorized reproduction of any information including photos and graphics on this site is a violation of existing copyright laws.  All rights reserved.

he Necessary Disclaimer! We disclaim liability for damages or losses, direct or indirect that may result from use of or reliance on, information contained in the blog or for accuracy of comments or opinions of visitors to our blogs.

 

DAILY  ASHEVILLE AREA NEWS YOU CAN USE 


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 Email me janeAnne@janeAnne.com  or give a call at: 828-776-0779

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Comments

Isn't that amazing that some of the most beautiful things in the world are actualy FREE.........
Posted by Natalia Millsap, ILS I.R.E.S. (Keller Williams Realty) about 12 years ago
Asheville is one place I hope to visit soon. Are the leaves at Peak yet?
Posted by Ginger Sala, Wilmington NC Real Estate & Relocation~ (Wilkinson & Associates, Wilmington NC) about 12 years ago

I must admit when I'm catching up on blogs, the best photos will always slow me down. 

Posted by Linda Davis (RE/MAX Home Team) about 12 years ago

Natalia...YES...what wealth is right before us...the top picture above ALWAYS brings a smile to my face, and not just because of the brilliant day...but because of the sense of neighborliness I find there... smiles=wealth in my book :-)

Ginger and Roger...the leaves are about at their peak ..probably THIS weekend and there is not one hotel room in town!!! Love to talk when you DO get here.

Linda...I feel the same way. I think REALTORS as a group have an "eye", do you?

Posted by . 4Terra Land Brokers .. 828-776-0779 Asheville NC, What's Most Important to YOU? Call(828)-776-0779 ( REAL ESTATE RESOURCES & NETWORK ) about 12 years ago
Asheville is so beautiful in your pictures.  I've wanted to visit for a long time.
Posted by Maureen Francis & Dmitry Koublitsky, Coldwell Banker Weir Manuel (Coldwell Banker Weir Manuel) about 12 years ago
Maureen  There is a kind of serenity here that is rare. It seems to manifest itself in the colors you see in these photos. DO come visit! Come stay!
Posted by . 4Terra Land Brokers .. 828-776-0779 Asheville NC, What's Most Important to YOU? Call(828)-776-0779 ( REAL ESTATE RESOURCES & NETWORK ) about 12 years ago
janeAnne -- thanks for the wonderful compliment!   Photography is a little something that keeps my day interesting...   Glad to see that someone appreciates my photos!   Just catching up on my BLOGS and just came across this....   Thank you thank you, thank you!
Posted by Colleen Kulikowski, Creative Real Estate Solutions... (The Griffin Team @ Keller Williams Realty) about 12 years ago

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