Oh Those Influential Home and Land Buying Women
Asheville Real Estate Journal- Influential Women Buyer
As we mentioned in Parts 1 and 2 of this series, women actively control the money in a majority of affluent households, even among a generation of women who left this to their husbands in the past... today, 80% of affluent boomer women control their family's day-to-day finances.” Here are some more interesting numbers:
BY THE NUMBERS…
- 80% of Americansrely on the Internet as their primary source of communication, research, and entertainment.
- NAR reports in the Profile of Home Buyers and Sellers, 90 % of Buyers use the Internet in their search for a home, and 36 % found the actual home that they purchased online.
- 75+ % of Internet users believe that an organic result [PR] is significantly more relevant than paid advertising which they automatically distrust (pay per click)
- The National Sales Executive Association recently reported the following: 2% of sales are made on the 1st contact - 3% of sales are made on the 2nd contact -5% of sales are made on the 3rd contact -10% of sales are made on the 4th contact
- Women control most of the spending in the household - about 80% and women make 80+ % of the buying decisions.
- Women control 51.3 percent of the private wealth in the United States.
Personally, I love working with Influential Women...especially those who are ready to walk the absolutely beautiful Asheville area Land with me...as they imagine sculpting their HealthyBuilt home into a green landscape....as you will see in the slideshow that follows I've entitled:
“The Ladies Are Out on the LAND Today!” (Asheville Style)
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Asheville NC Real Estate Journal for Mountain Homes and Land Legacies- Asheville 1031 Realty© 2012.. Designations: NAR GREEN®, EcoBroker®, Eco Certified ®Real Estate Consultant, ePRO®. Unauthorized reproduction of any information including photos and graphics on this site is a violation of existing copyright laws. All rights reserved.
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Hi janeAnne, interesting numbers especially the one about the organic v. pay-per-click issue. I think as women are making bigger contribution to household income and wealth, they are also taking more control of the finances and rightfully so.
Hi Silvia~
I have had the pleasure of working with a number of women who are also interested in developing small eco-communities on 20+ AC of land around the Asheville area. It has been a real treat, to say the least.
Love the girl power and love Asheville! I visited the Biltmore last summer and I can't wait to go back!