So why was this person looking as if he had been pecked by a family of hungry woodpeckers? He started right out,
"What do you guys do all day, anyway? Sit around and wait for someone to walk in the door? Show him one house and collect a huge commission?"
I thought to myself, "WOW! Poor guy. He doesn't have a clue, or else he has been disappointed in the past." I said, "You know what, how about if you spend the day with me and find out for yourself what a REALTOR® does? Let's make an appointment for next Wednesday...I'm booked until then...and by the way...my nickname's Green-O-Lina, what's yours?"
"I'm John," said he. "And you're on, Green-o-Lina."
Was he ever in for a surprise.
Over the years, I've asked myself how to make the most meaning of our real estate practice here in Asheville. We talked about it and chose "Do well while doing good," as the firm's motto. Our mascot is the Ivory-Billed Woodpecker,thought extinct,re-discovered and now the symbol of a second chance and conscientious stewardship. Maybe all the guy needed was that second chance to find out for himself that REALTORS® are involved in work and value-creation. REALTORS® play an important role when it comes to our clients. So much goes on behind the scenes from which our clients may benefit, but may be unaware. Take for example this month's meeting here in Asheville of REALTORS® who hold the ECO certification approved by the North Carolina Real Estate Commission, where were were hard-at-work behind the scenes. Aware of the trend toward consumer interest in LEED certified green-built homes, we were preparing not only by educating ourselves, but by making choices in terms of how to share the benefits with our potential clients through public education. Aren't we all looking for the win-win-win situation?
But back to my surly visitor.
Little did he know that he had met a Land Specialist...
a Green-o-Lina...from Carolina!
Wednesday arrived, and so did he. He was smoking a cigar. I told him ..."No smokin' in the car." We had to go visit a surveyor, the appraiser, the environmental scientist, the 30+ acres we were in the process of due diligence on, and that was that. No smoking if he was going to ride with me. He smiled, tossed the cigar and climbed into my fuel efficient vehicle.
"I thought you sold houses," said he.
"Oh, from time-to-time, " I replied, "but mostly we work with large tracts of LAND."
" By the way," I inquired, What "kind" of land would attract you? Agricultural land? Rural land? Urban land? Because today we are going to cover about 300 miles and see a working farm, a co-housing development in progress, a sustainable eco-village, a horse farm with beyond-belief trails,a nature-education center, and end up on a small plot of urban land where construction is on-going on a "green" office building."
With one of my famous Green-o-Lina grins, I added, " Whatever attracts you, by the end of this day, I bet you will say you have paid your dues, journeyed many miles, and have a new appreciation for what REALTORS® do for a living."
Here's what I think: REALTORS® get it! We know that change is a constant..possibly even more so these days. Like the cycles of life, change happens. Relocation. Retirement. Moving on. Scaling down. More and more people see a trend happening. The changes may be subtle or not-so subtle, but they impact the way we perceive our surroundings, and ourselves in the context of opportunity. Opportunity Knocks...if we take the time to gather insights from first-hand experiences, and are willing to learn along the way.
Would my guest come to see this? Let me know what you think.
Picture of Ivory-Billed Woodpecker courtesy of Wikipedia
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