Asheville Homes and LAND!- The Keep In Touch Blog


The Value-Added Factor-GREEN Buildings are Good for Business

While the environmental benefits of green buildings are clear, there has been a question as to whether green, high performance buildings, add tangible value to a property. We are aware that the Green Building concepts have changed the way we design, construct, operate and generally, think, about buildings and communities.

But up until recently there has been no definitive study of the "value-added" FACTOR.

Enter Green Value, an independent research study. This in-depth research looks at green buildings in Canada, the USA and the UK. It concludes that a clear link is beginning to emerge between the market value of a building and its green features.The study combined a review of literature and case studies and finds that not only are green buildings good for the environment, provide healthier places to live and more productive places to work, they can command higher rents and prices, attract tenants more quickly, reduce tenant turnover and cost less to operate and maintain.

Green Value brought together 11 sponsors in three countries including both governments and the private sector, with teams on two continents. It was initiated and led by RICS Canada past-Chairman Chris Corps, who said ‘We weren't surprised that evidence of improved asset value exists, but didn't expect to find that productivity benefits can even exceed the building's value.' Realpac Executive Director Michael Brooks noted the study's findings are important.

‘If industry and governments can tap these advantages green buildings will be profitable.
This opens potential commercial opportunities.'

But the study shows that further work will be needed to achieve these goals. Chris Corps notes ‘One important change is for corporate accounting to move to market valuation, even for governments. Cost approaches currently being used do not often value sustainability correctly.' The study also recommends other standards, legislative and practice changes. Canada Green Buildings Council President Thomas Mueller said the conclusions show there is more work to be done on the value of green buildings but the findings are encouraging.

‘Evidence that sustainable practices can add value supports the claims
and direction of the green building industry.
This is an important step towards greater acceptance of green buildings in the marketplace.'




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Although we justly applaud situations where sustainability has increased, they can also be deceptive because they can blind us to the larger picture.  The means is readily available to help the larger picture and vice versa in our local efforts for green space.


Today, Life and Earth as we know them are at risk because the consciousness of industrial society and its members has suffered a great loss.  We have been separated from the joy of our inborn reverence for life-in-balance and how to sustain it.


Without this innate key to peace within and about us, we think that we must endure our stressful discontents and destructiveness, that life is insane, that the world has gone crazy.  However, deep within us, the integrity of the eons disagrees. That integrity is organic. It knows how to create our planet’s optimums of life, cooperation, balance, diversity and peace without producing garbage. 


Our inborn integrity wisely observes that everything belongs, including us.  It senses that contemporary thinking and feeling is warped.  It demonstrates that by thinking and feeling organically we can easily correct our warp and its detrimental effects. Therein lies hope.


The heart of our troubles is that our consciousness is addicted to the authority of abuse. The exploitive ways of industrial society reward our psyche to accept its abuse and limits from the day we are born.  By the age of six, our thinking is emotionally bonded to a limited and destructive awareness of how the world works. 


Until we reduce our harmful bonding, as adults we can’t change the warp in our thinking and its detrimental effects, even when it makes sense, even when we want to.


Today, online, an organic thinking and feeling tool is readily available to help us liberate our bonded thinking.  It enables our consciousness to get out of the stagnant pool of industrial society and into the clear renewing flow of nature's wellspring. Anyone can benefit from its educational organic process.


Add this subsidized organic thinking and feeling tool to your personal and/or professional life by visiting  The website empowers you with the means to teach yourself and others how to effectively address our dilemmas and increase personal and global well-being.

Posted by mike Cohen over 13 years ago

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