In Parts 1, 2, 3 of this series, I have been exploring Real Estate Web 2.0 and building relationships. No doubt about it, for me, writing a post each day, focusing it for my clients and prospective clients who are interested in GREEN and sustainable homes, conservation land, eco design and development is not only satisfying, but productive .
INTERPRETATION:: There must be a hundred ways to let folks know what is "out there" but more important, is letting them know what "what is out there" means to them.
Interpreting data and information on the local level is so important. It does seem to me that building happy client relationships depends on communication and explanation of the local real estate market and the nuances therein.
(photo is of neighborhood gossips in Asheville's sustainable Montford neighborhood..they love to cluck about local happenings...chuckle)
PR and advertising outreach methods are not new to REALTORS®. Who is not familiar with these? Many real estate practitioners have tested both. In this series, I have been looking at how the hard copy versions of the above translate into authentic outreach to clients via the World Wide Web.
For example take our brokerage: Because we are an eco-friendly bunch at the Firm, we tend to use recycled paper for print advertising.Our themes are eco-friendly. Our ideas seem to flow around the notion of sustainability. And when clients meet us at the Office, they discover energy efficient lighting, Low VOC paints and a "sit around the kitchen table and understand what's important to you" atmosphere.
For KEYS TO SUCCESS, Read Part 6 HERE
But back to the quest: building happy client relationships and online connections....
In what unique ways do you reach out online to make authentic connections?
(*)/'(*) .......... ............to keep on rolling into the sustainable world you can create today and tomorrow!. ......................... .............
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