Asheville- Real Estate Web 2.0 & BUILDING CLIENT RELATIONSHIPS Part 2 Win/Win 2009
I was looking at this graphic at 1000WattConsulting 
(here it is...go to the link for a more readable version)
Looking at it, I was reminded once again of the depth and breadth and inter-connectivity of the Real Estate Web 2.0 environment.
At least 300,000 real estate professionals work within this arena..but it is "a brave new world" for the 900,000 others who are the majority.
When they enter, they will find that this is a world in flux. More and more (see Saul Kleins' White paper) we are advancing into an even more focused consumer-facing Web 5.0. Realizing this, a question presents itself:
WHAT do these searchers want?
Those of us who are familiar with the territory have discovered and are of the opinion that consumers want to gather meaningful real estate information.
WHAT is "MEANINGFUL"?
1. "Meaningful" : What lies beyond data and information, demographics and what's on a listing sheet.
2. "Meaningful" : Value-added, hands-on interpretation and perspective on local real estate markets from local experts.
Example: In the case of our brokerage, we are concerned with offering objective fiduciary counsel and buyer advocacy -and we go even further by specializing in a niche market; ECO-Friendly Land and Homes.
Certainly, for those seeking counsel in matters "Green" they can find a "meaningful" connection with the possibility of value-added interpretation of local happenings here.
Especially with the ever-growing influence of the World Wide Web, the personal connection with a professional who is educated in the local real estate market really matters! And what is shared must not just be property type, price and quantity, but an interpretation of the data and informationwe think might be the cornerstone of building sustainable relationships.
" I LOVE the practice of real estate, " I said in the post found at the link above. And continued, " One of the reasons why I love the practice is that we have the chance to arrive at, set the tone for, and practice attractive ways to relate to each other and to our clients. .. The value of authentic exchanges ...[works] when the outcome is so attractive for everyone involved.
And do YOU agree?....that ...After all, every one of us has a Dream that quietly and unobtrusively asks to be fulfilled. "
READ Part 3 HERE..where I talk about the SECRET OF AUTHENTIC CONNECTIONS
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(*)/'(*) .......... ............to keep on rolling into the sustainable world you can create today and tomorrow!. ......................... .............
AshevilleBUILDING CLIENT RELATIONSHIPS 2009- Real Estate Web 2.0.The Eco-Steward Firm, ALL Eco-Certified® Real Estate Consultants! Copyright © 2009 All Rights Reserved
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Meaning ful is the key. That word is becoming more and more important as our business changes. By the way I love your area and have family there
every one of us has a Dream that quietly and unobtrusively asks to be fulfilled. ..I would love to know yours...
I think for the content to be meaningful you need to think of your end users and why they would be on your site and what they would want to see.
I firmly believe when we sow our relationships, nourish them and sincerely work hard to harvest a healthy , reciprocal and meaningful relationship- we have left a piece of our legagy.
Irony is, we can do the same thing in our profession- fuel them with what you are passionate about and in turn their source of knowlege meshes with yours and new ideas are born... which hopefully become meaningful to sustaining quality of life and living.